Wendover, Bucks

Synopsis 

The Wendover Group are able to help organisations who must rely on the retention of profitable customers to  see them through the difficult trading conditions which all  businesses now face. 

The concept of customer Lifetime Value (LTV) illustrates that the path to greatest profit is in keeping profitable customers as opposed to the high expense of recruiting customers who remain with you for only a short time and whose long term value may even be negative.

Survival analysis is a key technique for determining LTV and the critical success factors involved in maximising LTV for each customer group.

Location: The Wendover Group's offices in Wendover, Bucks.

Date: Thursday, 19th March 2009

Time: 9.30 to 12.30 (Lunch 12.30 - 13.30)

The seminar is free to attend, by invitation only.    Pastries will be served from 9.00 am.  A buffet lunch will be provided imediately following the seminar.

To register your interest please call 01296 768633 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Agenda

• Measuring customer lifetine value: balancing customer survival and customer spend
• Modelling customer survival rates: customer attrition in survival analysis 
• The use of hazard models to understand what drives customer survival and how can we influence it?
• Using customer LTV and survival analysis to set up effective marketing campaigns
• Measuring the return on investment (ROI) from a marketing campaign using LTV