The Wendover Group can help Financial Services Organisations develop their business and become more profitable in the following areas:

Branch Network Planning

For retail banks and building societies, spatial modelling and location scoring can be applied to select out those locations / retail centres where the organisation should be represented based on required business levels, market share objectives and required levels of customer access.

Branch Business Level Forecasting

In the case of individual site decisions, spatial modelling can be used to estimate the expected level of business growth and the level of impact on other branches in proximity to the site.  In the case of branch closures, the level of business loss and business migration to other branches in the network can be forecast.

ATM Network Planning

ATM success or otherwise can often be predicted by a series of attributes about the site, levels of competition, patterns of pedestrian flow, proximity to workplace and retail hotspots.

Branch Performance Benchmarking and Target Setting

Setting targets for individual branches for product sales, account retention and balances is a difficult and emotive process.  Using statistical analysis it is possible to create a segmentation of peer groups for branches so that performance can be measured objectively and rationally.  The degree of stretch can then be fairly applied to future targets based on actual and expected performance.  Using such a framework ensures that targets are fair and rational and that past excellent performance is not penalised or poor performance rewarded.

Upsell and Cross-sell / Next-Best Sell

Increasing the profitability of existing customers involves developing both their product portfolio and maximising the share of the customers financial holdings, The probability of purchase and increasing balance can be measured using transactional, product holding, balance and demographic data on customers linked to both their set of accounts and their geographic location.  Scoring models can then be developed to determine whether a customer is a likely prospect for additional products and/or which product is likely to be of most interest at the current time.

Determining Branch Catchments

The extent of branch catchments can be determined using customer postcode and branch usage data.  Customer postcodes can be geocoded and plotted on a map.  Rules can then be applied to determine, for instance, the geographic area which represents 80% of the branch's business.  As a useful aside, the average distance, drive time or public transport travel time can be calculated for each branch to aid network planning and network coverage strategies.