William De Genst, Chief Statistician at The Wendover Group presented at the Henry Stewart Advanced Predictive Analytics Conference on the 4th December 2008.  Williams presentation on the subject of Survival Analysis and its application in customer Lifetime Value models was very well received by the audience of marketeers.

View William's presentation here (view Full Screen mode for best viewing).

The full conference title of "The Art of Getting the Most Out of Advanced Predictive Analytics" appealed to marketeers and other professionals looking to progress beyond standard techniques of segmentation and modelling and examine some of the more advanced data mining techniques that are available. 

The audience included people involved in analysing and applying sales, marketing and research data, including:  Heads of Customer Insight, Customer Insight Managers and Analysts; CRM Managers, Campaign Managers and Analysts; Marketing and Business Analysts; Database Managers and Analysts; Market Research Managers, Executives and Consultants; Statisticians and Statistical Analysts.