Retaining your most valued customers through difficult times is vital to surviving the current economic crisis.

• In most industries customer attrition can be anywhere between 10% and 40% in any single year
• Mobile phone operators for example typically report numbers between 30 and 35% per year for mobile phone subscriptions, with some groups of customers even reaching levels higher than 50%
• This not only results in a direct loss to the business, but also in a loss of any potential future income these customers may have brought to the company
• What is more, attracting new customers is typically 5 to 10 times more costly than keeping existing customers

This means that understanding why some customers leave the business and what you can do to retain them is extremely important and has a direct impact on the company's revenue.

 The Wendover Group provide services in using Customer Lifetime Value and Survival Analysis techniques to:

• Understand customer retention rates
• Understand which factors drive survival rates
• Identify which customers are most likely to leave but also, very crucially, when this is most likely to happen

Having this information means that you can target the customers that may be thinking about cancelling their relationship with the company at the right time. But perhaps more importantly, not having this information means that you may lose some of the customers that would have brought value to you in the long run.

Get in touch with us to discuss how we can help you to:

• Minimise the loss to the business through attrition and maximise customer loyalty and profit
• Know when to target particular customers and which offers are most likely to help retain them
• Find the correct mix of customers to target in a marketing campaign
• Estimate the ROI and break-even point for a marketing campaign
• Stay one step ahead of the competition by retaining your most valuable customers and attracting the right mix of new customers

For a free consultation or for more information about our services, please complete the attached form and send it back to us by mail or fax, or call us today.

Attachments:

LTV_Faxback.pdf

[Free Consultation Faxback Form]

48 Kb